What College Rankings Actually Do
American colleges and universities rise and fall based on their rising and falling in a handful of rankings. This is true to a significant extent in terms of their finances, reputations, and general welfare. Up and up or down and down, as goes its rank, so goes the university. U.S. News and World Report’s is the most influential. Forbes, The Princeton Review, and others offer alternatives with slightly different methodologies and surprisingly similar results. All purport to demonstrate which colleges and universities have the best academic programs. All of them fail to do so. By virtue of measuring many things unrelated to quality of education, they incentivize the diverting of resources away from educating students.
The established rankings show institutional wealth, both directly and indirectly. They also show an institution’s popularity, both among prospective students, enrolled students, and faculty at peer institutions. Many also emphasize how well their incoming students performed in high school, shown by grades and standardized test scores. The rankings show little else. But by providing the illusion of demonstrating educational quality, the rankings incentivize many things but not support for the actual quality of education at any given institution.
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